Privacy policy

This Privacy Policy describes how Dress My Angel ("we", "us", or "our") collects, uses, shares, and protects the personal information of users ("you" or "your") who visit or make purchases on our website. We are committed to protecting your online privacy in accordance with the Information Technology Act, 2000, the Digital Personal Data Protection Act (DPDP Act), and applicable Indian e-commerce consumer protection laws.

By accessing our website or placing an order, you agree to the practices described in this Privacy Policy.

1. Information We Collect

To provide you with a personalized and seamless shopping experience, we collect the following types of information when you register, place an order, or interact with our site:

  • Personal Identification Information: Your full name, email address, phone number, and billing/shipping address.
  • Order & Transaction Details: Information about the products you purchase, sizing preferences, and transaction history.
  • Payment Information: When you make a purchase via secure online payments, transaction details are processed through encrypted, RBI-compliant payment gateways (e.g., Razorpay, PayU, UPI, Net Banking, or Cards). Note: We never store your full credit card or debit card numbers on our servers.
  • Technical & Usage Data: IP address, browser type, device information, and browsing actions on our site to help us optimize site performance.

2. How We Use Your Information

We use the personal data we collect strictly for legitimate business purposes, including:

  • Order Fulfillment & Delivery: To process your transactions, generate invoices, and coordinate parcel delivery.
  • Mandatory Phone Confirmation: As per our store policy, our support team will use your phone number to call you within 24 hours of placing an order to verify delivery details and address accuracy.
  • Customer Support: To assist you with size exchanges, order inquiries, or store credit processing.
  • Service Improvements: To understand how customers use our store and improve our product offerings and website functionality.
  • Communication: To send important transactional updates, shipping confirmations, and (with your consent) promotional offers or newsletters.

3. Sharing Your Information with Third Parties

We respect your privacy and do not sell, rent, or trade your personal data to third parties for marketing purposes. However, to fulfill our services, we share necessary data with trusted service partners under strict confidentiality agreements:

  • Logistics & Courier Partners: We share your name, shipping address, and phone number with delivery partners (e.g., Blue Dart, Delhivery, DTDC, etc.) solely to deliver your orders and collect Cash on Delivery (COD) payments.
  • Payment Gateways: Online payment processing is handled by secure, PCI-DSS compliant payment gateways that operate under Indian banking regulations.
  • Legal Compliance: We may disclose your information if required by law, court order, or government authority to prevent fraud or comply with legal obligations in India.

4. Cookies & Tracking Technology

Our store is hosted on Shopify Inc. We use functional and session cookies to ensure our website operates correctly. These cookies allow the website to remember your shopping cart items, facilitate secure checkout, and recognize your account when you log in.

You can choose to disable cookies through your browser settings; however, doing so may impact certain functionalities of the site, such as retaining items in your shopping cart.

5. Your Rights & Data Protection (DPDP Act Compliance)

Under Indian data protection laws, you hold the following rights regarding your personal information:

  • Right to Access & Update: You can review, correct, or update your personal details at any time by logging into your store account or contacting our support team.
  • Right to Withdraw Consent / Opt-Out: You may withdraw your consent for marketing communications at any time by clicking the "Unsubscribe" link in our emails or emailing us directly.
  • Right to Erasure: You may request the deletion of your personal account data from our active systems, subject to standard accounting and tax retention laws in India.

6. Data Security

We implement industry-standard security measures, including Secure Socket Layer (SSL) encryption, to protect your personal information during transmission. While we take comprehensive technical and organizational precautions to safeguard your data, no method of transmission over the internet is 100% secure, and you share information at your own risk.

7. Grievance Officer

In accordance with the Information Technology Act, 2000, and the Consumer Protection (E-Commerce) Rules, 2020, if you have any grievances, concerns, or questions regarding our privacy practices or the handling of your personal data, please contact our Grievance Officer:

Grievance Officer: Customer Care Manager
Company Name: Dress My Angel
Office Address: A-540A, Sushant Lok, Phase 1, Gurgaon, Haryana, India – 122001
Phone Number: +91 8800216898
Email Address: info@dressmyangel.com
Operating Hours: Monday to Saturday (10:00 AM – 6:00 PM IST)

8. Governing Law & Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising out of or related to this policy shall be subject to the exclusive jurisdiction of the courts in Gurgaon, Haryana / Delhi, India.