Our Story

Dress My Angel is a premier online store offering exquisite day and party dresses for girls. It is the heartfelt initiative of two sisters and proud mothers, Swati and Annu, both blessed with beautiful daughters of their own. Swati brings a rich background in fashion design, while Annu possesses an innate sense of style and an uncompromising passion for detail.

As mothers, we realized that finding party dresses that were both breathtakingly beautiful and comfortably wearable for our little girls was a constant challenge. That realization, combined with our experience in fashion, gave birth to our dream: curating and presenting elegant, comfortable dresses from around the world and bringing them directly to discerning mothers. We turned what we love doing into a destination where we can bring a personal, motherly touch to every collection.

Our Style

Dress My Angel was born out of a fascination with luxurious fabrics, vibrant colors, charming silhouettes, and a little hint of sparkle. Fun and effortlessly feminine, the aim of our brand is to create everyday and party wear for girls who love to celebrate their girlhood and aren’t afraid to shine.

We draw inspiration from everywhere—nature, a whimsical expression, or a captivating color palette. Everything makes our creative hearts tick! We love mixing tones, textures, and delicate trims to create unusual, treasured garments that little girls all over the world will love to wear.

Meet the Founders

 

Annu Babbar

Co-Founder

Annu has always viewed fashion as a powerful means of self-expression, making bold choices with effortless grace. Holding a Bachelor’s degree in Business Administration, her true entrepreneurial journey began after marrying and welcoming her daughter, Myrah.

Realizing how much she wanted to dress her little angel—and how hard it was to find the exact designs she envisioned—sparked a constant urge to create distinctive, out-of-this-world apparel. From that passionate desire within, Dress My Angel was born.

 

Swati Bedi

Co-Founder & Designer

With a passion for fashion that began when she started designing and making her own clothes at age 18, Swati professionally trained at the prestigious Indian Institute of Fashion Technology (IIFT), Delhi.

After marrying in 2003, she traveled extensively before settling in the USA. Her enduring love for India's vibrancy and rich colors continues to inspire her designs every day. As a mother to two beautiful daughters, Saniya and Sia, bringing her designer talents to children's wear was the most natural and joyful calling of all.